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	<title>Zimbly Cars &#187; outdated</title>
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	<description>By An Indian Automotive Enthusiast</description>
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		<title>Shoot/Refresh these cars or this blogger gets hurt !</title>
		<link>http://cars.zimbly.com/2009/05/shootrefresh-these-cars-or-this-blogger-will-get-hurt/</link>
		<comments>http://cars.zimbly.com/2009/05/shootrefresh-these-cars-or-this-blogger-will-get-hurt/#comments</comments>
		<pubDate>Fri, 01 May 2009 07:37:18 +0000</pubDate>
		<dc:creator>Sushil</dc:creator>
				<category><![CDATA[review]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[manufacturer]]></category>
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		<category><![CDATA[outdated]]></category>
		<category><![CDATA[poor sales]]></category>
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		<description><![CDATA[To &#8221; Shoot&#8221; List <p>The following list of vehicles are old designs and haven&#8217;t been refreshed recently, are no longer popular and  sales are really down (under 3000 units per year). Don&#8217;t wait to let them die a natural death &#8211; shoot them in the head with a well placed bullet and put them out of [...]]]></description>
			<content:encoded><![CDATA[<h3><strong>To &#8221; Shoot&#8221; List</strong></h3>
<p><span style="font-family: Calibri; ">The following list of vehicles are old designs and haven&#8217;t been refreshed recently, are no longer popular and  sales are really down (under 3000 units per year). Don&#8217;t wait to let them die a natural death &#8211; shoot them in the head with a well placed bullet and put them out of their miserable sales cycles. </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Nissan:</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Teana </em><span style="mso-spacerun: yes;"><em> </em></span>(58 sold) &#8211; A refresh made it look nice but the price hasn&#8217;t been in the sweet spot for buyers. Getting into spitting distance of Mercedes/BMW/Audi. People are going in for those.  </span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>X-Trail</em> (100 sold) &#8211; Again not a VFM or a great performer. Has to be replaced either by something with good mud crawling capabilities/looks.</span></p>
<p style="margin: 0in 0in 0pt;"> </p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Maruti: </strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Versa( 1440 sold) &#8211; </em>this is to replace the Omni that is still selling 76K units ? Wouldn&#8217;t it make sense to kill the Versa and get an engine update for the Omni to make sure it is still compliant with emission norms.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Grand Vitara</em>(270 sold). Maruti has to realize people do not think too much of large Petrol SUVs from Suzuki. Bring some refreshes to the Gypsy/Jimmy with the DDiS and at a good price. That will conquer the market.</span></p>
<p style="margin: 0in 0in 0pt;"> </p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Skoda :</strong></span></span><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong> </strong></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Octavia</em>(2910 sold). Giving a 70K discount on this old old model isn&#8217;t going to fool anyone. The Laura sold here is sold world over as the Octavia.</span></p>
<p style="margin: 0in 0in 0pt;"> </p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Toyota: </strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Camry</em>(514 sold) &#8211; this has to have a price revision/ (be assembled in India) like the Accord to fight Honda. Else forget about the Camry sales.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Land Cruiser Prado</em>( 109 sold).  Just import these for the movie stars and do that through illegal means. Don&#8217;t bother publishing sales numbers and do cash transactions only <img src='http://cars.zimbly.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> .</span></p>
<p style="margin: 0in 0in 0pt;"> </p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Hyundai :</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Tuscon</em>( 50 sold) &#8211; Hyundai hasn&#8217;t done well with SUVs anywhere. India is no different. Latest stunt &#8211; SRK to move around on one of these during IPL in SA ? Yuck. </span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Sonata</em>(486 sold) &#8211; Time for a change in the flagship of Hyundai. The Sonata now looks very dated. The &#8220;Transform&#8221; hasn&#8217;t done much. Azera/Genesis anyone ?</span></p>
<p style="margin: 0in 0in 0pt;"> </p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Mitsubishi:</strong></span></span><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong> </strong></span></p>
<p><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Lancer</em>(1570 sold) &#8211; Kill this one and bring in the EVO at this price &#8211; please. A lot of enthusiasts would gladly donate kidneys for this. (Especially the guy who runs <a href="http://www.virtu.in">www.virtu.in</a><span style="font-family: Georgia;"> Madan you reading? )</span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Honda: </strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>CRV</em>(2245 sold) &#8211; Guess the new shape isn&#8217;t to every one&#8217;s liking. Too futuristic ? </span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;">The following are low volume cars but as an enthusiast I think they should still be available in India:</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>BMW 7 Series(279)</em></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Mercedes Benz S-Class(474)</em></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<h3><strong>&#8220;Die Another Day&#8221; List: </strong></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;">The following are models with huge sales % dips YOY. This has to be taken seriously unless the manufacturer wants them to be gradually killed.<span style="mso-spacerun: yes;"> </span>Most of these haven’t been announced as being chopped. I am suggesting this since these are good cars and have been successful in the past. they could still be given &#8220;mouth-to-mouth&#8221; of a refresh or value up-gradations and saved to &#8220;die another day&#8221; <img src='http://cars.zimbly.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> .</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Hindustan Motors:</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Ambassador </em>- 5610 units ? Has dropped 34% from last year &#8211; it is beginning to look like death might be near for old Methuselah. 50+ years is a long run for<span style="mso-spacerun: yes;">  </span>model. Next year it may be on my “Let it die peacefully in its sleep” list. No more discounts/refreshes. Let it become the collector car it is destined to be. Only option – come out with a hot-rod type version with an unheard of amount of power, chopped and lowered. Do not let Dilip Chabbria near it though &#8211; some disfigured ugly thing like an ambassador hit by an asteroid (<a href="http://www.edmunds.com/insideline/do/News/articleId=124644">Ambierod</a>) might happen.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Maruti: </strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>SX4</em> -<span style="mso-spacerun: yes;">  </span>Down 55% &#8211; desperately needs the 1.6L diesel engine</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Zen Estilo </em>down 35% but still sold 32K units. Discounts and offers may be in order or a mild refresh.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Honda:</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Civic </em>- Down 53% needs a refresh/ value package / discounts</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Mahindra Renault:</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Logan </em>- Sales are down 48% and Mahindra Renault sold around 13K Logans. The refreshed Logan is needed immediately else Renault can close its existing plant as well. It isn’t helping to see a flip flop from Renault Nissan almost every alternate day on it introducing new models. A clear strategy is required and the models to be launched have to be announced. Buyers will wait if a good car is just a few months away. For. e.g.  a lot of people are waiting for the Splash, Jazz, Grande Punto.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Hyundai:</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Getz</em><span style="mso-spacerun: yes;">  </span>- Sales now at 9K and down 44%. The price has to be reduced for the diesel. Then watch the Swifts take cover. Hyundai come on wake up at least now. It is still a popular car and I have personally seen people drool over the Getz and go in for the Santro since they couldn&#8217;t afford it. The high end Santro comes fully loaded while the base Getz is a tad sparse.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Chevrolet:</strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><em>U-VA<span style="font-style: normal;"> (6097 sold &amp; down 47%) &#8211; The biggest crime of GM to keep the pathetic dated looking U-VA still around. The US has already gone through a refresh of it. am listing it here because of a large decline over last year.</span><br />
</em></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Aveo</em>- Needs a refresh and price adjustment as it sold only 4K and is down 25%. The Fiesta which was launched around the same time has had one refresh and several trim level updates already. Plus the Fiesta has a diesel engine which is still popular. Aveo &#8211; at least go get yourself a diesel engine.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Optra</em>- Almost got into my euthanize list as it sold 3204 units and is down 47%. Needs to be reduced in price and space made for the Cruze. I hope the Cruze is as good to drive as it looks.</span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><em>Tavera </em>-<span style="mso-spacerun: yes;">  </span>down 35% and sold 13K units. Looks are very dated. Needs to be put out of its misery. Nowadays only cabbies seem to buy it.</span><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"> </span></p>
<p style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;"><strong>Fiat: </strong></span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;">The <em>Palio Stile </em>has shown an increase of 11% over last year but it is still selling a pathetic number &#8211; 3679. Am not sure what can be done – other than replace the Palio with something like the Grande Punto at a nice price.</span></p>
<p style="margin: 0in 0in 0pt;"> </p>
<p><em><strong>Do you agree with this list ? Or am I smoking something really good ? <img src='http://cars.zimbly.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  Please let me know.  If you like this post do subscribe to my feed through email or a feed reader.</strong></em></p>
<p><em><strong><span style="color: #ff6600;">PS: These numbers are taken from the May 2009 Issue of Autocar India. </span></strong></em></p>
<p><em><strong><span style="color: #ff6600;">For more slice and dice <a href="http://cars.zimbly.com/downloads/autocar-india-sales-data-08-09/" target="_self">take a look at this PDF</a> I put together to keep this post short.</span></strong></em></p>
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