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Vehicle Photos in Automotive Advertising

Mahindra Thar

It started as a one off thing but over time I have started noticing the embellishments that are done while preparing vehicles for photo shoots used for print ads and for the websites of the manufacturers selling vehicles in India. I know it’s the whole point of advertising to sell the product [...]

21 Radical Tips to Improve Fuel Efficiency

With rising fuel prices and the prospect of them going up further – here are some radical tips to improve mileage of your 4 wheeler from a primary car driver and owners point of view. They can be easily adapted for SUVs, Minivans as appropriate etc. These have been collected from years of scientific research and [...]

Mahindra XUV 500 Vs Predator

The Mahindra XUV 500 was launched yesterday and details of pricing and variants shared today. The pricing seems to be spot on and the buzz on the net indicates Mahindra has done their homework on the pricing very well.

However there is one issue – the front jawline doesnt remind me of a Cheetah – [...]