June 2010
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Tata Nano Superdrive

“The epic Tata Nano Superdrive will flag off from the Tata Motors plant at Sanand on the 2nd of June. Nine Tata Nanos will circumambulate India on three different routes on an enchanting 26 day long voyage and will visit 36 cities, covering an incredible distance of more than 15,000 Kilometers!

Each route has been named after a colour namely The Saffron Route, The White Route and the Green Route keeping with the theme of the trans-national adventure.

Along each route the Nanos will transverse through diverse terrains in extreme conditions be it mountains or plains, in dry or rain, in the most harsh terrains that can be the most grueling test for robustness, durability and reliability for any car. The peoples car of India will touch upon people and places by visiting prominent landmarks, historic places, Malls, etc at each city it visits. Everyone will get a chance to get a first hand experience of the Nano its exciting features and its exceptional capabilities.

The Nanos will be driven by winning customers and media personnel on pre-defined routes to experience the Nano in real-world driving conditions. On each route, accompanying the cars will be bloggers and photographers.

The Tata Nano has been a triumph of Indian ingenuity and the Superdrive commemorates a successful first year of sales of the Tata Nano which has already made its place in history books.”

I think Tata is using this event to prove that Nanos are reliable and sturdy vehicles. Would be fun to watch how it goes.

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